Creative thinker with a PhD and a passion for visual systems.

I’m a Creative Director and brand strategist with 18+ years of experience shaping visual systems that connect meaningfully with people. My background blends design, communication theory, and fine art, giving me a unique lens on how brands speak, behave, and evolve. I specialize in building thoughtful, scalable brand ecosystems — especially in complex industries like healthcare and fintech. I believe in design that’s intelligent, intentional, and a little bit unexpected. Explore some of my projects in the gallery below.