Video driving the visual theme

In January 2024, Rectangle Health transformed its main product into a comprehensive platform—a unified solution for healthcare business administration. The platform now offers three integrated products addressing patient engagement, payment processing, and compliance management and training.

I led the creative campaign development, delivering a cohesive package of visual assets and messaging to support an integrated campaign, website redesign, organic social content, internal communications, and more. To bring this vision to life, I partnered with NYC-based creative agency Brazilero Studio to produce a promotional video. The video’s distinctive style became the foundation for the campaign’s visual theme, applied consistently across various formats. The theme shortly showed high engagement results in all channels, so with the encouragement of the stakeholders, investors and focus groups, it was adopted to refresh the core brand visual language and the website look and feel.

Below are some snapshots of the campaign assets developed throughout first two quarters of 2024.